Sunday, March 7, 2010

Truth in advertising...

We have always weighed out the cost of raising 100% grass fed beef versus grain fed beef. The cost to raise grass fed is more expensive for you have to have the right stock that will finish properly on a grass fed diet and the time involved. if we choose to raise "grain" animals, we could have finished stock in 14 months. Being that we raise true 100% grass fed beef it takes us 24 months. Nearly twice as long to get the same size animal. Why? Because grain, mainly corn and soybeans, makes cows fat quite quickly. In return, the meat from grain fed cattle will make you fat quite quickly as well. Being that we have to feed them for 10 months longer we have higher input costs that unfortunately relates to higher costs at the store. Locally we have been working with a number of retail outlets to get our beef in the hands of the average consumer. Imagine our surprise when recentely we saw an add for "grass fed" beef for sale at a greatly reduced rate than what we could sell it for. The seller must have very low overhead or has not done the research into how much it actually costs to raise and maket their animals. So, it was time to do some research... What did I find? Someone with a creative marketing technique. It was a simple formula, buy animals from the local livestock sale barn at a reduced rate, put them on grass for a few months and what do you have? Grass fed beef? Yes, that is what they were touting, animals that had "eaten" grass were now considered grass fed. Keep in mind that these animals were purchased at a sale barn, a place where everyone's letovers and unwanted animals go. Where you have no idea what they have eaten, what they have been injected with and even what breed they are.

Well, nothing we can do about it, expect to be true to our customers, present and future. We will NOT be cutting any corners, we simply want to provide the safest and purest organically raised meat possible. What more could you ask for? Maybe seconds!

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